Introduction to a career in Digital marketing: Before we analyze the merits and demerits of being in a field like digital marketing, it is necessary for us to know the evolution of marketing. Being from the late ’90s or early 2000s none of us can forget those long hours for which we sat before the televisions waiting for our favorite shows to get broadcasted. And in between the episodes came the advertisements. Some of these advertisements were engaging while others, cringe-worthy.
How to Build a Promising Career in Digital Marketing
This course has a great future for students. The student can get jobs with good salary packages. This course is misinterpreted by everyone that the course is not good for girls but this is not true. Both boys and girls can study this course. Girls can start blogging and start earning money online.
Anyway, all these advertisements that are broadcasted have a purpose behind them, and that is, to attract the consumer’s attention. It is through these ads that a common man gets to know about a new product or a better version of an already existing product that is launched in the market. In order to advertise their products, the companies spend lakhs of rupees with the motive of broadening their customer pool. This, to some extent, proves that Marketing is dependent on consumer trends. With this, the question that gets raised is:- From where does digital marketing come into existence.
Need for digital marketing
With the arrival of technology, namely the internet, the modes of entertainment have changed. People now prefer the internet for the streaming of shows as it is less time consuming and all the more entertaining. But with this, the relevance to broadcasting advertisements on television has declined. Today, even the firms prefer the internet to advertise their product, and this is where digital marketing came into existence. The companies call up digital marketers in order to bring advertisements to your mobile or computer screens, making digital marketing a fresh trend.
Since the world of the internet is vast, digital marketing involves the development of a number of skills so as to make a mark in this competitive world. Digital marketing is an extremely lucrative career and the demand for this is increasing day by day.
What is digital marketing?
Before opting for a career like digital marketing, it is important to know what exactly does this involve. With the shift from television to the internet, companies require employees with specific skill-sets in order to advertise their products on the internet. The skills that the digital marketer should possess are:-
- Search engine optimization
- Search engine marketing
- Interactive technology as in AI
- Social media
- Email marketing
- Mobile Marketing
- Audio and video production
- Copywriting and editing
- Analytics
- Business and marketing strategy
- Web design
- Web development
- E-commerce
- Marketing automation
Digital marketing is a creative and versatile field. As a fresher, it is not necessary for you to know all these skills but in order to rise to a position of manager, you need to know a couple of these.
Which skills are most in-demand?
Digital marketing today is a fresh trend and is taking the world by storm. Companies these days prefer digital marketing and since marketing is an important part of any firm, the demand for digital marketers is very high. Let us now look at a few statistics to know it’s demand. Estimates are made that around 93% of all on-line activities are initiated by search engines.
In order to attain a high rank on search engines, the content uploaded needs to be SEO-friendly. When we talk about the businesses that deal in selling products, studies show that 80% of Americans shop online at least once a month. For this, it is fruitful to have basic knowledge of digital marketing. In the year 2017, skills like digital advertising, content creation, content strategy, and social media were the most demanded skills.
In order to achieve success in the field of digital marketing, one must have the ability to communicate effectively to the target audience (Spoken & written, Verbal & non-verbal communication). One must be able to manage time effectively and solve problems with a creative approach. An understanding of SEO, SEM, content marketing, social media marketing and influencer marketing is a must. It is essential for a digital marketer to be well-versed with the latest technologies and adapt to the changing times & technologies. Basic designing skills using software like Canva, Adobe illustrator, Adobe Photoshop or adobe InDesign will be preferred.
Who is a fit for digital marketing?
Digital marketing is a vast field and is fit for almost all of us. If you ace at coding, you can easily get the job of a web developer. Data science is required to know the customer patterns, so all those data scientists can also contribute to digital marketing. Other than these, content creation, video editing etcetera are also important sectors of digital marketing.
Getting into a field like this, one has to be proactive and curious to learn new technologies that come in. Being into digital marketing, the more adaptable and skillful you are, the more would you get the promotion.
Why choose a career like digital marketing?
Digital marketing has a huge scope of development and there a number of reasons that make it a lucrative career option. Advantages of digital marketing are:-
- Utilization of skills:- In today’s time, companies constantly look for people who own a soft-skill set. If you know the basics of digital marketing, enhancing your skills in this field will help you grab a high paying position in companies as a digital marketing manager.
- Versatility:- there are a number of professions that require extensive training and have no possibility of changing the stream once you get specialized into it. But digital marketing requires only a bit of training and can also help you to make the required switch. Digital marketing has something to offer to everyone. Polishing your skills in this field can prove to be highly profitable.
- Earning:- Digital marketing is ‘in’ these days and because of this, you can negotiate your salary and get the salary you desire. One plus point of being in this field is that you don’t have to be in-office to develop skills but can also work remotely or as a freelancer and once you have the experience, can get a high paying job. Following are the expected salary trends of the chief fields of digital marketing.
Salary in Digital Marketing
| Role | Salary in Rupees |
| Digital Marketing Manager | 2 lakhs to 20 lakhs |
| SEO Manager (search engine optimization) | 4 lakhs to 12 lakhs |
| SEM/PPC expert | 2 lakhs to 7 lakhs |
| Web developer/designer | 2 lakhs to 22 lakhs |
| Social Media Manager | 3.5 lakhs to 7 lakhs |
| Content Writer | 2 lakhs to 8 lakhs |
Other than these, digital marketing is a creative field, provides you with a diverse Working environment, and is also an evolving industry which makes it all the more a worthy career option.
How to Start a Career in Digital Marketing?
If you want to start your career in digital marketing then you must have a graduate degree or its equivalent in this field from a recognized university. One must have a particular skill set to boost the career in digital marketing. Various top universities offered this course.
Top Recruiting Companies for Digital Marketers
- iProspect India
- GroupM India
- Mirum India
- Ogilvy Public Relations Worldwide
- Pinstorm
- Quasar Media
- Reprise Media
- WAT Consult
- Webchutney
Conclusion
Digital marketing is a field in which if you play your cards right, you can definitely have a fruitful career. You always have room to improve and keeping high the spirit of learning is one way to have an amazing future in digital marketing.
