In a world of brand where every corporation is behind making themselves become more profitable,making their brand become more sellable, MBA in marketing has become a popular trend among students today. Corporations and organizations try making their product as a brand name so that customers stay loyal to them and do not sway away from their products. So for this organizations need professional people who understand all the operational demands and statistics and the changing trends of the industry and can help their brand stay firm and relevant. They try giving a plus point to their product so that they can survive in this cut-throat competition of brands. So MBA in marketing is more relevant today and many students choose it as a career option period but before choosing any career option you must see its curriculum beforehand and so is true for the marketing subjects of MBA.
MBA IN MARKETING:-Course Highlights
Let us take a look at the prominent features of an MBA in Marketing:
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| Level | Postgraduate |
| Duration | 2 years (can go up to 4 years if chosen through distance education) |
| Eligibility Criteria | Bachelor’s degree in any field. A few years of experience of working is also preferred. |
| Top Universities Abroad | California State University; New York Institute of Technology; University of Sunderland; Dublin Business School |
| Top Colleges/Universities in India | Christ University ; IIT Madras ICFAI Business School; Faculty of Management Studies, DU; |
| Career Prospects | Marketing Management, Area Sales Manager, Business Development Manager, Brand manager |
Overview of course
MBA in marketing is generally offered as a degree program of 2 years. It is an ideal program for the people who have a want to explore this ever-growing , never stopping domain and its intricate details. The design of an MBA in the marketing curriculum is such that it helps students to understand the main concepts of marketing like product pricing, market analysis, and research, product design, distribution and selling among other fundamental things. In the first 2 semesters, students are taught the basics of sales and marketing and the remaining 2 semesters aim at giving a specialized skill education that is required for their future work in the industry.
List of Core Marketing Subjects of MBA
Various topics are covered under MBA Marketing . This course lasts for a period of 2 years and is covered out across 4 semesters. The main areas of studying are different for each semester. The core subjects are essential to the study of an MBA in Marketing and so are compulsory for to be pursued by all the students . They give you a comprehensive understanding of the cores of marketing and how to apply them in practical life situations. The correct combination of theory and practical over a period of 2 years prepares you well for all kinds of industrial real life challenges. Below given is a list of some MBA marketing subjects to be taught in the respective semesters-
| Semester I | Information Technology for Managers Fundamentals of Management Accounting for Marketing Managers Organizational Behaviour Statistical Methods for Business Decisions Business Communication Principles of Marketing Management Retail Marketing |
| Semester II | Personality Development Financial Management Human Resource Management Consumer Behavior Marketing Research Quantitative Techniques Environmental Science E-Business Fundamentals e-commerce Marketing |
| Semester III | Sales and Distribution Management Advertising and Sales Promotion Entrepreneurship and Managerial Economics International Marketing Internship Project |
| Semester IV | Business Marketing Strategic Brand Management Advance IT Tools or Information System and Applications Service Marketing Comprehensive Viva Voce Major Research Project or Case-Based Industrial Analysis Project |
Electives in Marketing Subjects of MBA
In Semester 3 and 4, you also have to choose from some elective courses. These elective courses help you to choose which field of area you would like to world with more and get an intricate understanding of. You can learn about its core features additionally to the core MBA Marketing Subjects. Some of them include:
| Corporate Communication | Digital Marketing | Principles of Public Relations |
| Customer Relationship Management |
Marketing Laws | Supply Chain Management |
| Strategic Product Management |
Marketing Strategies | Rural Marketing |
| Retail Buying Techniques | Emerging Marketing Concepts | Direct and Event Marketing |
| Marketing for Non-Profit Organizations | Marketing Audit | Contemporary Marketing Management |
| Marketing Decision Models | Pricing Management | Consumer Behaviour |
Project for MBA Marketing
MBA Marketing includes advertising, branding, market research, and other such arenas. MBA Marketing projects are impeccable, and they are guided to be done according to the current industry. Some of the projects for MBA Marketing are mentioned here below,
- A Study of Consumer Behaviour on Pureit of Hindustan Unilever
- A Study of Customer Relationship at Fortis
- Study of Sales relationship at Coca Cola and Pepsico
- Study of Relationship Management at Hotel Westin
- Marketing Strategies at Indigo Airlines
- Distribution Strategy at Amul
- Marketing strategies of Hyundai
Specializations Offered
Specializing in a certain area of study in a particular discipline gives you a plus factor over others as it provides you with the required expert knowledge to pursue that career. It also makes sure that your future employer knows that you have the required knowledge in that department so your chances of employment increase, so it is always better to choose a specific specialization during the time of completing your degree. In the second year of study, there are a number of specializations which are available under MBA Marketing subjects which the students can choose from and some of these are:-
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- Advanced Interactive Marketing and Measurement
- Advertising Management
- Marketing Research
- Sales and Merchandising Studies
- Search Engine Marketing and Usability
- Business Marketing Operations
- Entrepreneurship and Small Business Development
- Marketing for Travel and Tourism Operations
- Accounting and Bookkeeping
Skills requirement
In order to be successful in pursuing MBA in Marketing, the students need to possess some soft skills which will not only help them during examination but also in their projects. Some of them are as follows –
- Strong Communication Skills – This will help the students in giving excellent presentations and in maintaining good relations with their teachers and peers.
- Leadership – The students need to be excellent leaders in order to lead their team in the right direction during projects. The students should maintain a balance between friendliness and assertiveness while coordinating with their team.
- Creativity – The students must have the ability to solve problems and overcome challenges in a creative manner.
Top Universities
Marketing has become the most sought-after specialisations for an MBA degree and there are many academic institutions across the world that offer this postgraduate program. Below we have listed down some of the popular universities around the world which are offering MBA Marketing and its related courses:
- California State University
- Coventry University
- Dublin Business School
- New York Institute of Technology
- University of Sunderland
- University of South Wales
- Pace University
- The University of Newcastle
- IUBH University of Applied Sciences
- Bangor University
- Wrexham Glyndwr University
- Oregon State University
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Career Prospects
MBA Marketing graduates have a number of career prospects to choose from in different fields. Every business needs excellent and trending marketing strategies to have and maintain a direct connection with their target audience and that’s why there is always an increasing demand for proficient marketing professionals that can help an organisation sustain and expand its growth in the cut throat competition. Here are the major career profiles you can go after MBA Marketing:
- Market Research Analyst
- Asset Manager
- Product Manager
- Business Development Manager
- Marketing Consultant
- Marketing Manager
- Media Planner
- Brand Manager
- Social Media Manager
- Corporate Sales Executive
- Brand Strategist
- Marketing Consultant
- Media Buyer
- Project Manager
FAQs
Ques:- How many subjects have to be studied in the course of MBA marketing?
Ans:- MBA Marketing comprises a combo of elective and core subjects that aim to instil students with the basic knowledge of Marketing Management as well as Marketing tools and techniques comprising conventional forms of marketing to digital marketing.
Ques :- What subjects are there in MBA marketing?
Ans:-There are a bunch of MBA marketing subjects which range from SEO fundamentals to Principles of Management. Some of the subjects which are mostly included in MBA marketing include, Management Accounting, Marketing Management, Digital Marketing, Business Communication, Rural Marketing, Strategic Product Management, etc.
Ques:-What is the income of an MBA in marketing?
Ans:-There is a wide range of career scope for those completing MBA Marketing as you can explore a lot of career opportunities in different fields ranging from advertising agencies to business firms, IT companies, Marketing companies,, FMCG sector, clothing retailers, etc.
Every college has a different style of structuring their course but they mostly provide the same MBA Marketing subjects. Still, it would be better to go through the university’s website and course prospectus first. While choosing a course it is crucial that you go through with the syllabi so that you can make an informed decision regarding whether or not to go with the course and so that you can discuss with someone who has done the course before you.
