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Digital marketing industry is expected to create more than 30 lakh jobs With over 5 million users of the internet in India, marketers have enormous opportunities to enter the digital space and connect with their potential customers and grow. Because of the Covid 19 pandemic, a large number of businesses launched their business in the digital space to survive. with incerase in the technology the tricks of the marketing are also changed with the digitalization. Therefore, digital marketing has become a vital part. But digital marketing offers a plethora of opportunities and sadly, there is a scantiness of skilled digital marketers. This is an opportunity for job seekers and students to learn digital marketing skills and make a career in it. Hundreds of private and government institutions that offer digital marketing courses. But how to decide which institute is best for all your needs. We are here with a list of online and offline digital marketing courses in India. But first, let’s read the factors that influence our decision of choosing an institution for this course.
Digital Marketing Course
A Digital Marketing Course provides you with the skills to create successful marketing campaigns for your business. These programs include different marketing strategies and approaches. Once you’ve chosen the right course, you can start creating your own marketing plan. Listed below are some of the most popular modules in the Digital Management Certificate program. The first module covers the basics of digital marketing. After reviewing the syllabus, you’ll be ready to begin your class. This module will teach you how to design and implement marketing plans for your business.
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The second course covers customer advocacy. In this course, you’ll learn about how to turn customers into brand advocates. You’ll learn about the importance of engaging with your customers and fostering a positive relationship with them. You’ll learn how to create and maintain these relationships and how to make your website SEO-friendly. This will help you build your career as a Digital Marketer. Lastly, you’ll get a deep understanding of how to create effective marketing strategies for your business.
While there are many different ways to reach customers, there are some key skills that digital marketers should know. Influencer marketing, podcast marketing, and content writing are a few of the topics covered in a Digital-Marketing Course. You may not find these subjects covered in your current program, but you should be able to find some that do. The most important skill for any Digital Marketer is writing good copy. By learning how to write copy that converts, you can become an effective digital marketer.
Understanding the importance of design is critical for successful digital marketing. An online course will teach you how to research your target audience and develop a plan to reach them. This is a crucial skill in the Digital Marketing field because every second you spend on the wrong strategy costs you valuable sales and leads. A quality Digital-Marketing Course will give you the skills you need to become an effective digital marketer. You’ll be able to use these skills to make your business a success.
Another important skill to learn in a Digital Marketing course is email marketing. This involves creating appealing and persuasive emails to drive conversion and action from your target audience. A top-rated email-marketing course will teach you to create and use a database of subscribers. This will help you automate your emails and extract data from analytics. It will also help you understand your audience and how to improve your email campaigns. These skills will help you get noticed in the digital marketing world.
The next section of the Digital Marketing Course will cover the principles of Google Ads. You’ll learn how to develop a strategy for Pay-Per-Click advertising. You’ll learn how to use retargeting and display ads to generate leads. A good Digital Marketing Course will also teach you how to analyse data and make informed decisions about your digital marketing strategy. After all, this is the best way to grow your business online!
Factors that influence the selection of digital marketing course and Institute
These are the pointers based on which you can select a course- online or offline:
Faculty and the quality of education: Faculty and quality play a major role in the selection process. Faculty must have expertise in the field, and if we talk of quality, then the course must include updated modules, provide live projects for training, and provide knowledge of every aspect of digital marketing.
Placements: Once you have completed the course, you want to get placed. Select an institution that has tie-ups with reputed firms and you can get hand-on-experience.
Certification: If the course provides you a certification, then you can add in your CV, so choose that course that is recognized by various bodies, and you can use it while applying for jobs.
Reviews: Check the reviews of the course on Google, students, and industry experts review and recommend courses. So they are very helpful in forming a decision.
As we have discussed the important pointers, now let’s take a look at popular digital marketing courses and institutions.
Online Digital Marketing courses in India
Manipal ProLearn
Manipal Global Education Services, a subsidiary of Manipal University, offers digital marketing courses online as well as offline. Students can choose from a plethora of courses such as SEO, SEM, etc. They have divided the certification into two types- PG Certificate and the Certificate Program, the fees start at INR 90,000 and INR 50,000 respectively.
Simplilearn
SimpliLearn is accredited by OMCP, it provides more than 30 courses in the field of digital marketing with expert knowledge and expertise. The course value starts at INR 50,000. Working professionals and freshers who want to make a career in digital marketing can opt for these courses to get hands-on-experience and skills in digital marketing.
DigiGrad
An initiative of Social Beat, launched by IIM alumni, DigiGrad has courses in digital marketing with the latest modules. They follow Harvard-style training modules and teaching methodologies. The course is structured in a way to cater to the needs of freshers, and working professionals. The course starts at INR 30,000 and it is a 12-week program with live classes. The batch size is small with limited numbers of students in each batch. For instance, the maximum students in each batch are 50. Because it is an initiative of a digital agency, they surely provide internships and projects at Social Beat and other top brands as well.
NIIT
NIIT offers a postgraduate degree in digital marketing and branding. The price of this course is INR 70,000 and the duration is 6 months. Earlier they offered this course offline but now you can do it online as well.
Digital Vidya
Digital Vidya provides various courses such as Digital Marketing, Mobile Marketing, Social Media Marketing in association with V-skills, which is an initiative by the government. These courses are specifically designed to meet the needs of working professionals and students. The course price is INR 50,000.
AIMA
All India Management Association(AIMA), has a 1-year year program for digital marketing. The course is approved by AICTE. The course fee is INR 93000, or INR 31000 per semester. Moreover, various tools like SEO, SMO, email marketing, social media marketing, etc are in the course curriculum.
Except for these courses, there are some affordable online courses like on Udemy and Coursera that aspirants can opt for a bright career in Digital Marketing. MyCaptian is also a good alternative for aspirants with courses starting at INR 2,800.
We have discussed online courses, let’s discuss offline or classroom-courses for digital marketing.
udemy
udemy offers online digital marketing classes with high quailty syllabus this courser is a combination of 12 subjects which include master digital marketing strategy, Social media marketing , analytics and many more ., this will help to grow business from scratch from online, making money as an affiliate marketer etc., this course is suitable for all types of bussiesses like digital products, physical product,B2B, B2C, service etc.,
Offline Courses for Digital Marketing
EduPristine
EduPristine is one of the leading institutes in India that provides international certifications in finance and accounting. They now provide 60 hours and 48 hours long courses in Digital Marketing spread over the weekends.
DMTI
DMTI, or Digital Marketing Training Institute is based in Mumbai, and it provides a 1-year post-graduate degree in Digital Marketing. They even have a placement cell that helps aspirants in getting projects and jobs after completion of the course.
Digital Nest
Digital Nest is based in Hyderabad, and it provides digital marketing courses spread over weekdays and weekends. The institute organizes various workshops and seminars for corporate bodies and educational institutions.
DSIM
The Delhi School of Internet Marketing(now acquired by Digital Vidya), conducts digital marketing classes in offline mode in Delhi and Banglore. But they do not provide any certification after the completion of the course.
Social Samosa
Social Samosa is a social media handle that provides updates for digital marketing. All with this, Social Samosa organizes one-day seminars for Twitter marketing, social media marketing, and various aspects of digital marketing which provides useful insights to aspirants, and working professionals.
IIDE
Indian Institute of Digital Education, or IIDE, is located in Mumbai. They conduct digital marketing training that is very informational for freshers and is spread over 6 months. Along with Digital Marketing, they also provide a course in full-stack programming and the is 6 months.
The courses that we discussed above are ideal for freshers or aspirants with limited experience. But the working professionals with an experience of 5-10 years cannot take up these courses as these are best suited for freshers. So what alternatives are there? Here is a list of Executive and Management Development Programs in Digital Marketing.
Executive and Management Development Programs in Digital Marketing
These are some more courses in Digital Marketing
TalentEdge
TalentEdge provides over 250 courses in various fields. They have a Specialized Executive Digital Marketing Program from MICA, Ahemdabad. The price of the course is INR 70,000. The duration of this course is 4.5 months. Along with this, TalentEdge provides Executive Development in Digital Marketing from XLRI. The duration of this course is 6 months and the course and the price is INR 80,000. This course is for marketing managers who want to understand the useful insights into digital marketing and get knowledge of various tools important to execute a campaign. TalentEdge also has tie-ups with top universities.
UpGrad
Along with many courses, UpGrad offers PG Certification in Digital Marketing and Communication in association with MICA. The course duration is 6 months and the costs range between INR 87000 and INR 1.25 Lakh. It covers aspects such as content marketing, branding, marketing analytics, and social media marketing.
Great Learning
Great Learning is from the House of Great Lakes Institute of Management. It offers a course in Strategic Digital Marketing which is a 6-month program. Mentoring is done by the faculty of Great Lakes. Furthermore, the course has recorded as well as live mentoring sessions.
Indian Institute of Management, Lucknow
IIM Lucknow offers a program in Digital Marketing which is conducted by a renowned digital marketer and Professor Moutusy Maity. She has done a lot of research in various aspects of Digital Marketing and handled clients like Eveready Batteries. Hence, students will get a lot of insights and practical experience in digital marketing.
Amity Future Academy
Amity Future Academy is started by Amity University in partnership with Wharton University. It provides a Post Graduate Diploma in Digital Marketing whose price is INR 155000. The course duration is 1 year with 12 modules.
Indian School of Business, Hyderabad
Indian School of Hyderabad, offers a 3-day executive program, which is called “Digital and Social Media Marketing Strategies”. The price of the program is INR 1,55,000+GST. The course is for professionals and leading marketers.
Indian Institute of Management, Bangalore
Indian Institute of Bangalore conducts a program “Digital Marketing for Business Growth”. The program is conducted multiple times in one academic year and it covers various aspects of Digital Marketing like Search Engine Marketing, social media marketing, and analytics, etc.
We discussed various digital marketing courses in India. Now let’s discuss some courses offered globally.
Global Online Digital Marketing Courses
HootSuite
HootSuite has a social media certification that provides useful information and the price is USD 199. HooutSuite Academy conducts this course.
Hubspot Academy
Hubspot academy provides certification in Inbound Marketing for students, marketers, and entrepreneurs. They provide classroom courses as well but only in the United States.
Along with enrolling yourself in a course, one needs hand-om-experience and practical learning to become an expert in Digital Marketing. Despite this, there are various YouTube channels, social media groups, platforms on LinkedIn, that you can join to gain information about Digital Marketing.
Digital Marketing Course Details:
| Institutes | Courses Offered | Courses Type | Cost |
| UpGrad | PG Certification in Digital Marketing & Communication | Online | Rs. 75,000 + GST |
| SimpliLearn | Digital Marketing Certified Associate | Online | Rs. 12,999 to 20,999 |
| EduPristine | Digital Marketing Certification course | Online & offline | Rs 24,000 to 36,500 + GST |
| DSIM | Advanced digital marketing | Online & Offline | Rs 56,450 + GST |
| Digital Scholar | 3 months digital marketing course | Offline | – |
| Digita Vidya | CDMM + 8 other specific certification courses | Online, Offline (Corporate) | Rs. 11, 900 to 49,900 + GST |
| Institutes | Certificate Associations | Certifications Offered | No of Students |
| Digita Vidya | Vskills | Digital Vidya and Vskills will jointly offer CDMM | 20,000+ |
| Digital Scholar | Google, HubSpot, SEMrush | Course Completed Certificate | 200+ |
| DSIM | None | 13,000+ | |
| EduPristine | Microsoft IT Academy Program | Certificate of Excellence in collaboration with “Microsoft IT Academy Program” | 15,000+ |
| SimpliLearn | None | 500,000+ | |
| UpGrad | MICA | Post Graduate Certification in Digital Marketing & Communication from MICA and UpGrad | 3 00+ |
| Institutes | Website | Year Started | About Founders |
| UpGrad | upgrad.com | 2015 | Ronnie Screwvala |
| SimpliLearn | simplilearn.com | 2009 | Krishna Kumar |
| EduPristine | edupristine.com | 2007 | Pawan Prabhat, Paramdeep Singh, Atul Kumar and Sarita Chand |
| DSIM | dsim.in | 2011 | Kunal Choudhary |
| Digita Vidya | digitalvidya.com | 2009 | Pradeep Chopra |
